Privacy Policy

At Vital Paws, we are committed to protecting your privacy and ensuring your personal information is collected, used and protected in a safe and transparent manner. This Privacy Policy outlines our practices regarding your data when you visit our website, purchase our products, or engage with our pet wellness services.

1. Who We Are

Vital Paws Co. is dedicated to supporting pet health and wellness across the UK. For the purposes of data protection regulations, Vital Paws is the data controller responsible for your personal information.

2. The Personal Information We Collect

We collect information that you directly provide to us when you interact with our website or place an order:

• Full name and contact details (email address, phone number)
• Delivery address and billing address
• Payment transaction details (processed securely)
• Order history and subscription preferences
• Customer service inquiries and reviews

3. Information We Collect Automatically

When you browse our website, we automatically collect certain technical details to improve your shopping experience:

• IP address and device information
• Browser type and operating system
• Pages viewed, links clicked, and time spent on our store
• Referring URLs and browsing activity

4. Information About Your Pet

To help tailor our recommendations and provide optimal wellness support, you may choose to share information about your furry companion:

• Pet name and breed
• Age, weight, and life stage
• Health conditions, allergies, or dietary requirements

5. How We Use Your Information

We process your personal information for lawful and transparent business purposes:

• Fulfilling orders, processing payments, and arranging shipments
• Managing ongoing flexible subscriptions
• Providing attentive customer support
• Sending essential order tracking and delivery notifications
• Improving our product formulations and website functionality

6. Marketing Communications

If you have opted in to receive marketing updates from us, we may send you:

• Product updates and wellness tips
• Special offers and seasonal discounts
• Subscription reminders

You can opt out or change your communication preferences at any time by clicking the unsubscribe link in any email.

7. Sharing Your Personal Information

We do not sell your personal data. We only share information with trusted third-party partners strictly necessary to run our store:

• Courier and logistics partners (e.g., Royal Mail, DPD) for delivery
• Secure payment gateways (e.g., Shopify Payments, Stripe)
• Customer support and communication tools
• IT and hosting infrastructure providers

8. Cookies and Similar Technologies

We use cookies and similar tracking technologies to ensure our website works properly, remember your preferences, and understand how visitors engage with our store.

9. How We Protect Your Information

We employ robust administrative, technical, and physical security measures to safeguard your personal data against unauthorized access, alteration, or disclosure.

10. Your Privacy Rights

Under applicable UK GDPR and data protection laws, you have specific rights regarding your personal information, including the right to access, rectify, or request deletion of your data.